Amo Petric Pet Care
Amo Petric is an online professional skincare and beauty brand for pets. Founded in Denmark, their mission is to provide a better living experience for pets with 100% natural ingredients. They also donate a percentage of their profits towards animal adoption charities.
The object is to create a new brand that truly showcases the organic and natural feature of the ingredients and the brand’s love for our non-human best friends. The main audience of this products is pets’ owners in China. 
Combining with a color that similar to the kraft paper, it achieved an organic and friendly impression. Each product comes with a card designed with the illustration of the main ingredient and a sentence written by the founder. 
This project was featured by Mindsparkle
Art Direction: Site Ma
Designer: Site Ma
Photographer: Mengjing Yao
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