Dream Puffs is a branding and packaging project for a set of taro pastries featuring three flavors –– Yam, Matcha, and the original Taro. It's an Asian pastry company targeting the western market. Dream Puffs is not only about making delicious pastries but also creating a surprising and delightful tasting experience of your daily life.
By using the bright color related to the tastes of three foods and simple typography, the design arouses the audience’s curiosity and imagination. The blur illustration depicts the shape of the puff without fully telling them what exactly is inside. It invites people to try something surprising and unexpected. When the audience opens the box, they would be surprised with the beautiful pattern of this delicacy and it matches the slogan of the brand “Dreams do come true.” The structure of the packaging is carefully crafted to present the puff in its best way.
This project was featured by Behance, Packaging of the World and the book《Bon Appetit: Graphic Design in food packaging》
Art Director/Designer/Photographer: Site Ma
Personal Project 2019