by CHLOE.
byChloe is a renowned vegan chain restaurant that first opened in the New York City and Paperwhite Studio designed its identity. From 2015 to 2020, byChloe grew in popularity and expanded to 14 stores around the United States and also in London UK. Following the visual identity developed by the project team at Paperwhite studio, I helped design and illustrate the packaging, coloring books, indoor signages, stationaries that stay consistent with the brand but customized based on the location of each new store.
Designed at Paperwhite Studio, 2018-2020
Designer for illustration, packaging, signage, stationery, and merch.
Designer for illustration, packaging, signage, stationery, and merch.
