Chinatown Night Market
Think! Chinatown is an NYC non-profit with a mission to foster intergenerational community through neighborhood engagement, storytelling, and the arts. Chinatown Night Market, a summer series of art and food is their marquee annual event—an open-air cultural festival located in Manhattan’s Chinatown. In light of the rise in Asian hate crimes across the country and the unpredictability of a post-COVID world, I felt compelled to get involved and partner with this organization to create the branding and campaign work to amplify the event and engage and empower this vibrant neighborhood and API community.

This project is featured in CREATIVE BOOM and Lifestyle Bazaar.
Work done as a Senior Designer at the Working Assembly, April 2022
Contribution: Logo & Visual Identity Systems, illustration
Because Chinatown is such a unique combination of Chinese and Western cultures, I drew a set of customized illustrations that incorporated the elements of both with symbols from my two worlds. For example, a traditional Asian lantern with the pattern of the Brooklyn Bridge and a subway sign with the frame of a Chinese architectural style. These combinations create distinctive and exciting illustrations representing the cultural heritage of Chinatown in Manhattan. 
The hand-drawn, rough, charcoal illustration style also reflects the grassroots nature of the organization. The neon gradient and dots connected with the lines are inspired by the night lights around the neighborhood and convey a warm and vibrant feeling to the identity of this event. 
Client: Think! Chinatown
Art Director: Jolene Delisle
Project Manager: Rachel Kalson
Designer: Reilly Megee, Site Ma
Illustrator: Site Ma
↑Back to Top