Yuzu is a unique social platform designed for Asians to connect, make meaningful relationships, and foster community in their own way. The Working Assembly collaborated with Yuzu to craft the branding and app design, with a central focus on fostering belonging for Asians, regardless of their individual preferences or goals. The brand emphasizes the transformative power of belonging, highlighting the community, connections, and new beginnings it brings. 

Work done as a Senior Designer at the Working Assembly, Summer 2023
Contribution: Logo & Visual Identity Systems, Packaging, Brand Guidelines & Toolkits 

joinyuzu.com

Case study coming soon...