byCHLOE. 630 LEXINGTON Interior signage neon wall
A feature wall for byChloe’s first to-go concept store on 54th and Lexington. As the store was pick-up and delivery friendly, the team imagined a wall of retro neons to create an impactful and memorable in-store experience.
Designed at Paperwhite Studio. Sept 2019
Designer for illustrations.
Photography credit: ByChloe
Designer for illustrations.
Photography credit: ByChloe
![](https://cdn.myportfolio.com/873e68f23e8994ea95f975f8886f67d4/a84357fa-c254-4e15-a05d-8af96c2d11a3_rw_3840.jpg?h=be8d4f43adb4e03b8dfb1a53c898504d)
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![](https://cdn.myportfolio.com/873e68f23e8994ea95f975f8886f67d4/906ad9d8-4054-4051-8fa6-31caaf4e9548_rw_3840.jpg?h=355b523130a2def63547ecd4f6515b86)
![](https://cdn.myportfolio.com/873e68f23e8994ea95f975f8886f67d4/bfa6f7a6-b719-4f43-b616-d9aca10ef233_rw_1920.jpg?h=cd8a66a130fcfc614b05a975bff67408)
![](https://cdn.myportfolio.com/873e68f23e8994ea95f975f8886f67d4/a9d96300-e3cc-47e3-837a-b20aa654694e_rw_3840.jpg?h=cd504c50ffcbd649b5267b9bcf0863f1)
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![](https://cdn.myportfolio.com/873e68f23e8994ea95f975f8886f67d4/3e658d0c-e65c-4edb-a9d9-eb5bb3b7ea28_rw_3840.jpg?h=7c65a824858c9800ce81b421d2fc3cee)